Felly's Flowers

Felly's Flowers is a floral shop in Madison that sells arrangements for different occasions. The goal was to rebrand it in a new way and give it a more elegant approach. This rebranding was centered around a sophisticated look and creating a logo that connects to the brand. The idea behind the logo was to incorporate the initials of Felly's Flowers into the leaves and create a flower that is blooming out of the center. I designed this logo with these ideas in mind to give this brand a refresh.