King Arthur Baking Company Typographic Ad Series

These typographic ad series are for King Arthur Baking Company which sell a range of different flours for cake, pizza, bread, and many more baking items. The goal was to create headlines that relate to the product in a new way. The ads are related to different activities such as frisbee with throwing the pizza dough, chemistry class with baking being a science with what you mix together, and boxing with punching the dough to get the right consistency.